WebWhat is "the IOWEU approach", how is it different from other sales methodologies This problem has been solved! You'll get a detailed solution from a subject matter expert … WebThe IOWEU training programme, based on the best-selling book Smarter Selling (2007, 2011) equips participants with 21st century tools and approaches to escape from the price trap. Lift the quality and level of the relationship by listening and challenging, rather than telling and selling. Engage with
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Facts and feelings - Smarter Selling, 2nd Edition [Book]
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