NettetDrawing on a rich tapestry of experience in science and history editing, writing, marketing, research, exhibit development, and design, I provide skilled services for individuals, corporations ... NettetThe history of historical research in marketing is reviewed as background to an examination of the state of the art. We focus on the major current contributors to historical research in marketing, their recent works, and opinions about future prospects for this field. Download to read the full article text References Agnew, Hugh E. 1941.
Journal of Historical Research in Marketing Emerald …
NettetJournal of Historical Research in Marketing: 1755-750X: Journal of Islamic Marketing: 1759-0833: Journal of Product & Brand Management: 1061-0421: Journal of Research in Interactive Marketing: 2040-7122: Journal of Research in Marketing and Entrepreneurship: 1471-5201: Journal of Services Marketing: 0887-6045: Journal of … Nettet27. mai 2024 · Journal of Historical Research in Marketing is published by Emerald Group Publishing Ltd.. It's publishing house is located in United Kingdom . Coverage … uk digital phone switchover
Journal of Historical Research in Marketing: Volume 14 Issue 1
NettetJohan Hagberg is professor of Business Administration specialising in Marketing at the Centre for Retailing and the Marketing Section at the School of Business, Economics and Law, University of Gothenburg. His research revolves around the digitalization of retailing, consumption and markets. Nettet31. okt. 2024 · There are at least three broad sub-fields of historical research in marketing – marketing history (history of marketing management practices), history … NettetStefan Schwarzkopf, (2011),"The subsiding sizzle of advertising history", Journal of Historical Research in Marketing, Vol. 3 Iss 4 pp. 528 - 548 Permanent link to this document: thomas tank and friends